Investment from Recurring Capital Partners will accelerate Peoplevine's AI roadmap, payments infrastructure and global expansion across private clubs and luxury hospitality.

CHICAGO, Sept. 18, 2026 /PRNewswire-PRWeb/ -- Peoplevine, the Guest & Member Experience CRM for hospitality, today announced a multi-million-dollar growth capital investment from Recurring Capital Partners (RCP). The investment will accelerate Peoplevine's AI-driven product roadmap, payments infrastructure and continued global expansion across private clubs and luxury hospitality.

For hospitality operators in more than 20 countries, Peoplevine helps deepen guest and member relationships through a living profile, connecting identity, membership, preferences, payments, reservations, visits and experiences to make hospitality more personal.

Peoplevine is investing in AI capabilities designed to make the depth of guest and member context within its platform dramatically easier for operators to surface, understand and act on, turning the living profile into intelligence, personalization and action.

"Hospitality has always been about remembering people, who they are, what they value and what makes them feel known," said Boren Novakovic, CEO of Peoplevine. "For more than 12 years, our technology has helped clients build those relationships, and the living profile gives operators that memory at scale. AI gives us an entirely new way to unlock it. This investment allows us to accelerate that vision and help our customers create more personal, more intelligent hospitality around the world."

Peoplevine's Guest & Member Experience CRM helps private clubs, hotels, resorts, stadiums, restaurants and other membership-driven hospitality operators manage the guest and member relationship across its lifecycle.

"The opportunity isn't simply to add AI features to the interface," said Jordan Gilman, CTO and Co-Founder of Peoplevine. "It's to make the depth already inside Peoplevine more accessible and actionable. When intelligence can securely reason across the living profile, operators can move from searching for information to understanding what matters, identifying opportunities and taking action. We're building toward a system of identity and intelligence that puts the full context of the guest and member relationship to work."

The investment will also support Peoplevine's continued international expansion, extending the company's platform and support capabilities to private clubs and luxury hospitality operators in new global markets.

"Peoplevine has a proven track record of driving growth through innovation in the private club and hospitality market," said Brian Henley, Managing Partner at Recurring Capital Partners. "Peoplevine is exactly the kind of high-growth, capital-efficient company we're excited to support, led by a proven management team. We look forward to fueling their continued success and innovation."

About Peoplevine

Peoplevine is the Guest & Member Experience CRM for hospitality, purpose-built for private clubs, hotels, resorts, stadiums, restaurants and other membership-driven hospitality businesses.

Peoplevine helps operators acquire, check in, engage, retain and grow guest and member relationships through a connected living profile that brings together identity, membership, engagement, transactions and experiences.

For more than 12 years, Peoplevine has helped hospitality businesses create more connected and personalized experiences and today serves customers across 20 countries.

Peoplevine integrates with leading hospitality platforms across property management, point of sale, reservations, payments and other critical systems.

For more information, visit Peoplevine.com.

About Recurring Capital Partners

Recurring Capital Partners provides growth capital to SaaS technology companies. Combining deep operating experience with startup finance expertise, the firm partners with founders and management teams to accelerate growth, manage business and personal risk, and help capital-efficient software businesses scale.

Media Contact

Chris Lindsey, Peoplevine, 1 7734160841, chris@peoplevine.com, www.peoplevine.com

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SOURCE Peoplevine