(BPT) - By Janet Murguía, president and CEO, UnidosUS
Across this country, I hear the same concerns from Latino families with striking consistency. A young couple who both work full time and still can't make rent. A grandmother who can't afford her prescription copay. A small-business owner who built his shop from nothing, watching his margins disappear as prices climb and customers pull back. These are not just anecdotes. They are real life experiences of American families.
And they are not alone. Our bipartisan poll of Hispanic voters makes evident that these are the stories of millions of families around the nation. And when so many are facing similar obstacles, it suggests some policy decisions may not be serving America's workers. While Hispanics have one of the highest labor force participation rates in the nation, more than four out of five Latino voters are in a continuous struggle to stay afloat, made worse lately by the rising cost of daily living while wages have not kept up.
So it's no surprise that four of their top five priorities for congressional action are related to the economy — from the cost of living to wages, to healthcare and housing costs. Yet, two-thirds of Hispanic voters don't feel President Trump and Congressional Republicans are focusing on addressing these economic challenges. And over half think the current economic policies will make them worse off in the next year.
Months out from the November elections, more than 7 in 10 Hispanic voters say they are paying attention to the news and political events, and just as many say they are certain or almost certain they will vote this November. This would put voter participation in the neighborhood of the record levels we saw in 2018. And with Hispanic voters having a significant presence in competitive districts, they could decide the balance of power in Congress. The message from the second largest group of voting age Americans to candidates? "You have work to do if you want our support."

According to the poll, while Democrats have an edge in the generic ballot — 57% of Hispanic voters would vote Democrat, 27% Republican — both parties underperform 2024 support levels. The data suggests that a plurality of Latino voters inclined to vote Democrat say they are motivated more to speak up for their community than to support the candidates. Additionally, the findings imply that 25% of Hispanics who voted for the president in 2024 would not do so today — and the two biggest issues shaping views of the president are the economy and immigration actions in U.S. cities.
More than 8 in 10 Latino voters say Congress is not doing enough to serve as a check on executive power — a figure that has grown over the past year. More than half say they are not confident the government will respect their basic constitutional rights.
Over 40% say people in their communities are afraid immigration authorities will harass or arrest them even if they are U.S. citizens or legal residents. Currently, children are missing school. Employers have lost workers. It's clear that local economies are feeling the damage.
The families who voiced their opinions in our poll have common messages for every candidate who wants their vote: Address the cost of living, protect our families from economic ruin and government overreach, and treat us with respect as the full citizens and voters we are.
And to win that support, meaningful outreach to these voters is key. Forty percent of Latino voters have joined the electorate in just the last four years. In the 32 competitive congressional districts we surveyed around the country, this community is not a rounding error. It can be the difference in electoral races that are decided by razor-thin margins.
To learn more about the bipartisan poll and important issues for Hispanic voters, visit UnidosUS.org.
Janet Murguía is president and CEO of UnidosUS, the nation's largest Latino civil rights and advocacy organization.
